Walmart sells 2 more e-commerce brands in digital reshuffle

Walmart Inc. is divesting two more of its online brands, continuing its strategy of jettisoning some of the digital assets it has acquired in recent years to focus on its main website.

The world’s biggest retailer is selling footwear website Shoes.com to private-equity firm CriticalPoint Capital, while lingerie brand Bare Necessities will be acquired by Delta Galil Industries Ltd., an Israeli apparel maker that also owns the 7 for All Mankind denim business. Terms of the deals were not disclosed.

The divestments follow Walmart’s sale of indie apparel brand ModCloth in October, and its decision earlier this year to shutter the Jet.com e-commerce site. After acquiring various brands and sites in recent years, Walmart’s U.S. online business now wants to simplify the shopping experience and better compete with Amazon.com Inc.