Walmart, Flipkart jointly invest in fresh produce supply startup Ninjacart

Walmart and Flipkart on Wednesday announced a joint strategic investment in Ninjacart, a fresh produce supply chain startup.

The three partners aim to help ensure better access to high-quality fresh produce for more retailers and consumers across India while also creating economic opportunities for farmers, a joint statement said.

Partnering with Ninjacart will help Walmart and Flipkart strengthen direct sourcing of fresh produce for Walmart India’s Best Price B2B cash-and-carry stores and Flipkart’s online grocery business Supermart, it said.

“The investment will also support Ninjacart to expand its customer base, reach new cities and gain exposure to global best practice to enhance the efficiency of the local fresh produce ecosystem”, the statement added.