Walmart axes $35 delivery minimum on website purchases for membership program

Walmart Inc said on Wednesday it would lift the $35 minimum order value that subscribers of its loyalty service had to meet for next-day or two-day shipping, as the retailer gears up for a holiday season dominated by online shopping.

The change, starting Friday, only applies to items on the retailer’s website such as toys, appliances and clothing, the company said, adding that groceries, which are delivered from stores, will still have the $35 minimum.

Walmart Plus, touted as a rival to Amazon.com Inc’s Prime subscription service, was launched just over two months ago aiming to attract new customers and make existing ones more loyal as consumers consolidate their shopping to just a few retailers due to the COVID-19 pandemic.