Wakefit.co partners with Sonu Sood to celebrate covid warriors in new campaign

NEW DELHI: As India deals with the devastating impact of second wave of covid-19 that has crumbled healthcare infrastructure and tested the willpower of many families, innumerable volunteers have committed to help others.

To celebrate the power of community, direct-to-consumer (D2C) home and sleep solutions brand, Wakefit.co, has launched an evocative campaign named “Sabke Ghar ki Baat” that celebrates the commitment and generosity of people to help others during these challenging times.

The campaign launch video features actor and social activist Sonu Sood, who narrates a poem about how “Ye Sabke Ghar ki Baat Hai” and sheds light on how the emotional and physical crisis is creating a compassionate common ground for people to come together as ‘one family’ to help each other, in big and small ways.