Wakefit.co Looks to Bring About Behavioral Shift in Sleeping Patterns Among Indians

Single-brand online retail has exploded in India in the year 2019, with companies like Wakefit.co, Licious, CureFit, Bounce and the like rendering themselves indispensable in consumers’ lives, especially in major metros of the country. In fact, startup unicorns like Swiggy, Flipkart and more have also focused on their private labels to drive growth. As we witness the coming of age of the convenience economy in 2020, standardisation of quality, product innovation and customer centricity are likely to fuel consumer spending and brand loyalty for the single-brand retail industry.

This trend is fuelled by a changing consumer psychographic, especially in metros and Tier 2 cities, which focuses on lifestyle choices that enhance people’s quality of life. Wellness, sustainability and convenience are key value propositions that have worked for brands in the past year and are expected to create waves in 2020.