Voice of pod: Why entrepreneurs are turning into popular hosts of podcasts

Phani Chundru, a 27-year-old product manager in Mumbai, has a ritual: he sits down to listen to “WTF is With Nikhil Kamath”, a podcast by the Zerodha cofounder, soon after a new episode drops. Chundru says he enjoys his Sunday dinner with the show: “It prepares me for the Monday work mindset.” In a world of short-form content, he explains his attraction to episodes that run for two to four hours: “Usually, founders offer broad advice in public, for instance, work hard. But ‘WTF’ gets into the nitty gritty of actual execution, outlining specific steps.” This detailed approach is what captivates him.