Vodafone’s Pug is back urging people to stay at home

Vodafone Idea’s mascot, the pug named ‘Cheeka’, and the adorable ZooZoos, advertisement characters played by humans in body suits, are back. The pug, which first appeared in 2003 for a Vodafone Idea (then Hutch) commercial, is now back urging people to “Stay Home. Stay Safe”.

In the latest online campaign, which uses an earlier footage (stock footage), Cheeka is running back to his kennel and stays put. The message to stay safe during the lockdown period, also urges subscribers to stay connected with Vodafone.

In the earlier campaigns, the legendary pug, which made Hutch a household name, followed his little master (a boy) religiously across the countryside, a football field and back home. This was to signify that the operator’s network followed the user everywhere.