Vodafone Idea to roll out new monthly recharge plan

NEW DELHI: Vodafone Idea Ltd, India’s largest operator by users, plans to boost 4G penetration and roll out a new minimum monthly recharge plan to improve revenue and arrest the trend of customers leaving its network.

The company, which is in the midst of a massive integration exercise of its two telecom brands Vodafone and Idea, has completed the network integration process in 11 out of 22 circles and hopes to achieve the rest by June 2020.

Triggered by the price war unleashed by Jio’s entry in September 2016, the two brands had announced their merger in March 2017 and completed the regulatory process by August 2018.