Vodafone Idea signs digital content partnership with SonyLIV

Vodafone Idea on Monday announced a partnership with SonyLIV to offer access to SonyLIV exclusive digital content in Hindi and English.

Vodafone Idea customers will be able to access the content on Vodafone Play or the Idea Movies and TV app and watch SonyLIV shows, movies and web series for no extra cost.

Affordable data prices and increasing user accessibility have resulted in significant growth in the online video viewing audience. Tying up with SonyLIV will capitalise on this huge potential by offering viewers with an array of premium content across genres, Vodafone said in a statement.