Vodafone Idea rebrands as ‘Vi’ in fight for telecom market share

NEW DELHI: Debt-ridden Vodafone Idea Ltd said on Monday it is rebranding itself, as the company, which has been losing customers, looks to change its image three years after announcing the merger of two of India’s biggest telecom service providers.

The company’s shares, which rose 10% in morning trade, were up 3.3% at 0750 GMT.