Vodafone Idea re-brands itself ‘Vi’

Vodafone Idea on Monday announced its new unified brand identity by renaming all its products under a new name and logo “Vi”.

The announcement was made by the telco’s MD and CEO Ravinder Takkar, who said that “The brand integration not only marks the completion of the largest telecom merger in the world, but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our strong 4G network… With Vi, we are confident of building a brand that continues to command respect and trust, and will be admired and loved by all.”