Vodafone Idea may raise tariffs soon

New Delhi & Mumbai: Vodafone Idea (Vi) is considering increasing tariffs 15-20% by the end of the year or early next year as the loss-making telco walks a tightrope between making a financial recovery and stemming customer losses.
Bharti Airtel may follow but both will closely watch rival Reliance Jio’s moves and calibrate their rates accordingly, said two people familiar with the matter.
“The company is likely to increase tariffs even as telcos wait for the regulator to fix floor prices,” said one person. The other person said Vi could hike rates as early as in December.
While there has been internal talk of raising tariffs by as much as 25%, the people said that may be difficult to implement at one go.