Vodafone Idea launches new campaign for ‘Hero Unlimited’ prepaid plans

NEW DELHI: Telecom operator Vodafone Idea (Vi) has launched a new campaign for its ‘Hero Unlimited’ prepaid plans, conceptualized by Ogilvy. The 6 weeks long campaign will have two TVC and extensive digital roll-out.

The campaign features actor Vinay Pathak and highlights the three features of Vi Hero Unlimited plans namely, weekend data rollover, nighttime free data from 12am to 6am, and double data together.

The differentiated offering from Vi aims to offer more value to its GIGAnet 4G customers, the telco said in a statement and added that it aims to increase its 4G subscribers base by attracting new users to the Vi network.