Vodafone Idea expands footprint to rural Bengal

Kolkata: Aiming to reach people outside cities and major towns, Vodafone Idea on Monday said it has been aggressively expanding its retail footprint in rural India, including in West Bengal. The private telecom operator added over 130 new-format ‘Vi Shops’ in tier III locations across 20 districts in West Bengal within 45 days, it said.

Till now 330 Vi Shops have been rolled out in the state since November 2022. Nationally the number of such stores is 1,100 in 18 states as of February.