Voda Idea to relaunch brand identity on Monday

MUMBAI: Vodafone Idea NSE 4.15 % is likely to relaunch its brand on Monday, unveiling a completely new identity and communication around it, it is reliably learnt.

The relaunch is to have a combined brand identity and advertising around it as the organization has till now been advertising the two brands separately, officials familiar with the matter said.

The entire leadership of the entity – which was born out of merger of Vodafone India and Idea Cellular on August 2018 – is likely to announce the renewed brand positioning as it tackles a tough business scenario where parent Vodafone Group is unwilling to commit any additional funds.