‘Vocal for local’ gives the festival of lights a new sparkle

NEW DELHI: Major brands and ecommerce platforms are promoting the ‘vocal for local’ ethos even as Prime Minister Narendra Modi on Friday called for supporting local entrepreneurs on the festive occasion.

“Indeed, let’s make this Diwali about the hard work of 140 crore Indians,” Modi posted on microblogging platform X (formerly Twitter). “It is due to the creativity and relentless spirit of entrepreneurs that we can be #VocalForLocal and further India’s progress. May this festival herald an Aatmanirbhar Bharat!”