Vivo’s #SwitchOff campaign urges families to reconnect amidst smartphone distractions

Vivo has launched the fifth edition of its #SwitchOff campaign, addressing the diminishing quality of relationships in the digital age. A poignant video, developed by FCB India, underlines insights from the latest vivo-Cyber Media Research study, “Impact of Smartphones on Human Relationships 2023.”

Watch the #SwitchOff campaign video

The study reveals a staggering 77% of parents acknowledge their children complaining about excessive parental smartphone use.