Vivo V15 Pro review: Mid-range phone with 32MP pop-up selfie camera

Chinese smartphone maker Vivo has been present in India for close to five years now and during this period, it has made rapid strides in the fast-growing smartphone market. It seems to have deciphered the winning formula—get the right product at the right price, efficiently to the consumer; be it in the metros or tier II and III cities, the brand has established its presence firmly. Its products are seen as a judicious blend of speed and performance. Research firm GfK says Vivo had 39% volume share in the Rs 20,000-30,000 segment last year. The company also plans to open a new manufacturing facility in Uttar Pradesh, investing Rs 4,000 crore over a period of four years.

“Disrupting the market with innovation is in our DNA,” says Nipun Marya, director – brand strategy at Vivo. “We are extremely bullish on India, the market potential in near future is very bright. We believe the recipe of success is simple—give consumers a really good product, at the right price,” he adds.