Vivo plans a network of 600 stores in 2020

Chinese smartphone brand Vivo has had a successful run in India so far, marching ahead of some of the top brands like Samsung, Oppo and Realme, thanks to its fast-growing offline retail stores.

Vivo is planning to launch more than 250 such exclusive stores in 2020, taking the total number to 600, said Nipun Marya, director (brand strategy), Vivo India. The premium mobile phone brand announced the launch of its 1,800 sq ft experiential store in Thane, Maharashtra, by providing the customers a new and interactive environment.

The company is planning to launch at least 20 such flagship experiential stores in the country, on the back of its aggressive offline strategy.