Vivo opens 500th exclusive store in India, targets 650 by end of 2021

Smartphone maker Vivo India on Wednesday announced opening of its 500th exclusive store in India with plans to take the total number to 650 by 2021.

With these 500 exclusive stores, Vivo’s network of exclusive stores is spread across more than 280 cities in India covering major tier 1, 2 and 3 cities.

“We are pleased to achieve this milestone of 500 exclusive stores in India. We believe that the offline channel is preferred by customers, as they like to experience the product before making a purchase decision. With customer centricity at the centre of all decisions, we, at vivo India, strive to offer our customers unique retail experiences,” Nipun Marya, Director-Brand Strategy, vivo India, said in a statement.