Virtual influencers earning in crores! Check out Rozy

It is being reported that South Korea’s first virtual influencer, Rozy is estimated to fetch its owners more that ₹6 crore this year. The income is more than what most of the real humans make from their jobs. What are virtual influencers? They are fake people or fictional computer generated characters, like Rozy, who is not a real person. Rozy may not be a real, physical person, but she is an emerging social media personality of the country. She is touted to have 8 exclusive contracts as well as over 100 sponsorships. To recall, she had joined the world pretending to be a real 22-year-old woman in December 2020. Unlike real humans, she will never age. Virtual influencers seem to be on the cusp of going mainstream.