Viewers today dictating the future for broadcasters across the globe

In any business, it is said that ‘the consumer is king’ and the broadcasting business is no different. Viewers today are dictating the future for broadcasters across the globe. What gives them this power? The answer is simple — with an ever-expanding offering of channels, platforms, viewing channels, experiences and engaging content, consumers are spoilt for choice.

With smartphones becoming ‘mini windows’ to the entire world, viewers no longer have to wait to catch up on current breaking news, live sports or the latest episode of their favourite show. The evolving nature of this omni-platform environment has changed the game of storytelling. It is a huge opportunity for broadcasters and content creators to cater to a vast spectrum of audiences.