View: Why didn’t Microsoft die?
By
Biju Kumar
For a decade or so, Microsoft botched so many significant technology trends that the company became a punchline. But Microsoft more than survived its epic mistakes. Today, it is (again) one of the tech world’s superstars.
Microsoft’s ability to thrive despite doing almost everything wrong might be a heartening saga about corporate reinvention. Or it may be a distressing demonstration of how monopolies are extremely hard to kill. Or maybe it’s a little of both.