View: Tackle the revadis from Google, Apple

Offers by tech behemoths Google and Apple to lower fees for a section of app developers that switch to rival payment systems minimises the hit on a significant chunk of their revenues as antitrust pressure mounts across the world. South Korea has banned the technology giants from forcing software developers to use their payments systems.

The EU is finalising the Digital Markets Act that could impose fines of up to 10% of the companies’ global turnover if app developers are denied access to alternative payment mechanisms. In India, where Google has an overwhelming market share of the mobile operating system and, hence, the distribution platform for apps, the company’s conduct has been investigated by the director general of the Competition Commission of India (CCI), and has been found leading to denial of market access.