Vidya Balan’s ‘Sherni’ to premiere on Amazon Prime Video
NEW DELHI : Bollywood film Sherni, starring Vidya Balan in the lead role, will premiere on video streaming service Amazon Prime next month. Directed by Amit Masurkar of Newton fame and produced by T-Series and Abundantia Entertainment, the film stars Sharad Saxena, Mukul Chaddha, Vijay Raaz, Ila Arun, Brijendra Kala and Neeraj Kabi alongside Balan.
While the resumption of film releases in theatres earlier this year was meant to bring an end to the aggressive turn video streaming platforms had taken to acquire films for direct digital premieres, some producers are taking the streaming services route for finished projects that may not find adequate release in the near future with most cinemas shut indefinitely for the time being.