Video advertising in social media: from stories to reels

The digital marketing landscape is in a perpetual state of change, with one of the most significant shifts being the remarkable growth of video content. YouTube Shorts, for instance, boasts over 1.5 billion monthly active users and more than 30 billion daily views, according to ThinkWithGoogle. This surge in video content signifies a fundamental change in the type of content used and the inventory available for advertising, particularly on social media.