Viacom18’s Voot to start premium subscription by the end of 2019

Viacom18’s video-streaming platform Voot will start a subscription-based model by the end of this calendar year, to monetise its growing user base. The OOT platform launched Colors Telugu on Wednesday, as part of its focus on regional play.

Voot gets around 4 per cent of its monthly active users (MAUs) from Andhra Pradesh, and is looking to leverage on the 80-million plus Telugu-speaking audience. The content line-up will include Voot Originals, popular Hindi and regional Viacom18 intellectual properties (IPs), and a massive library of over 150 Telugu movies. Colors Telugu is set to go live on September 23.

Gourav Rakshit, chief operating officer of Viacom18 Digital Ventures, said that with the 13th season of Big Boss coming up, the firm expects at least 50 per cent jump in MAUs, over the next three months. At present, Voot has 55 million MAUs.