Viacom18 turns to Jio playbook for IPL digital broadcast this year

Reliance-backed Viacom18 is pulling out all the stops for its upcoming broadcast of the Indian Premier League (IPL) as well as its inaugural edition for women cricketers.

While the media company has the digital rights for the Men’s IPL for 2023-27, it has both the digital and television rights for the Women’s Premier League (WPL) for the same period.

Taking a leaf out of Reliance’s Jio playbook — the company unleashed data-rich services at affordable prices in its initial years — Viacom18 will offer a premium digital experience of the two premier T20 leagues for free to users across telecom operators on its JioCinema app this year.