Viacom18 to launch its second Gujarati channel Colors Gujarati Cinema

Viacom18 Media on Tuesday announced the launch of Colors Gujarati Cinema, the network’s second Gujarati channel.

Following the success of COLORS Kannada Cinema, Viacom18’s latest foray into regional movie broadcast – COLORS Gujarati Cinema – will launch on June 1st, 2019 as a pay channel. It will be a part of the network’s primary COLORS wala Value+ Pack.

“Four years ago we consolidated and re-branded our play in regional TV broadcast under the COLORS umbrella. Since then not only have we added 7 more channels but also entered new markets through our broadcast, digital and films businesses. Over the last 2 years our regional cluster has grown at a CAGR of 36.5 per cent in viewership and 22 per cent in revenue.” said Sudhanshu Vats, Group CEO & Managing Director, Viacom18 at the announcement of COLORS Gujarati Cinema.