Viacom18 signs MPL as title sponsor for ‘Bigg Boss 14’ post Vivo’s exit

MUMBAI: Viacom18 has signed Mobile Premier League (MPL) as title sponsor for the 14th season of Colors’ big-ticket reality show, ‘Bigg Boss’, which is scheduled to launch on October 3rd.

MPL has replaced Chinese smartphone maker Vivo, which ended its two-year deal with ‘Bigg Boss’ amid anti-China sentiments post the skirmish between the two nations at the border.