Viacom18 secures exclusive media rights for BCCI domestic & international cricket in India for Rs 5,963 crore

Leading media & entertainment firm Viacom18 on Saturday said it has bagged streaming and broadcast rights for all domestic and international cricket in India for five years from September 2023 to March 2028 for a consideration of Rs 5,963 crore.

The Reliance Industries-controlled media house, which earlier this year disrupted the market by live streaming the IPL matches through its OTT platform JioCinema, was competing with rival media houses such as Star India and Sony for the five-year rights.

The e-auction of media rights was held on August 31.

“Viacom18 secured exclusive Media Rights for the BCCI International and Domestic matches for September 2023-March 2028. The network won both the Indian sub-continent and global television and digital rights for the next five years for a cumulative figure of INR 5,963 crore,” said a Viacom18 statement.