Viacom18 ropes in Anil Jayaraj to spearhead sports business

After acquiring media rights of a clutch of popular sporting rights, Viacom18, billionaire Mukesh Ambani-controlled entertainment network, is now gearing up to mark its entry in the sports broadcast.

And to head the sports business as its chief executive, Viacom18 has hired Anil Jayaraj, head of sales at Star Sports.

Highly placed sources in Viacom18 confirmed to ET that Jayaraj will be joining the company next week.