Viacom18 joins hands with Economic Offence Wing to seize fake merchandise

In an effort to fight counterfeit products and illegal usage of intellectual property (IP), entertainment network Viacom18 Media, joined hands with the Economic Offence Wing (EOW) of Mumbai Police to conduct raids on businesses trading in counterfeit products of its popular kids brand Peppa Pig. The raids conducted at Choice Gifts in Abdul Rahman Street and Rolex Novelty at Princess Street in Mumbai led to the seizure of a large quantity of counterfeit merchandise.

Anil Lale, general counsel, Viacom18 said, “The govt has taken up the issue of piracy and illegal usage of IP significantly over the past few years and we are proud to have worked with public agencies such as Department of Industrial Policy and Promotion, Maharashtra Cyber Crime Cell and Mumbai Police’s EOW to amp up these efforts.