Viacom18 aiming for ad revenues worth Rs 3700 crore from IPL 2023
By
Biju Kumar
Viacom18 hopes to swing a revenue target of Rs 3700 crore from the 2023 edition of Indian Premier League (IPL) through advertising deals with sponsors, having already secured ad revenue worth Rs 320–380 crore, according to two people with direct knowledge of the matter.