Viacom 18 bags TV and digital rights for Indian cricket team’s home matches for 5 years

Viacom18 has won BCCI media rights for Rs 67.8 crore per match, outbidding Sony Pictures Networks India and Disney Star, sources told the Economic Times on Thursday. The total value of the deal is Rs 5966 crore, sources added.

The e-auction for the bilateral cricket media rights was held on Thursday.