Valentine’s week: E-com giants record high demand for roses, chocolates

Leading up to Valentine’s Day on February 14, quick-commerce platforms like Blinkit and Swiggy Instamart have witnessed a phenomenal uptick in the sales of products related to the occasion, such as roses and chocolates.

Meanwhile, e-commerce giants like Amazon and Flipkart have gone live with their respective Valentine’s Day sale events, offering generous discounts on products.

Sales of chocolates and roses on Zomato-owned Blinkit shattered previous records at the beginning of this year’s Valentine’s Day week, on February 7, which is celebrated as Rose Day.