User numbers appear to have grown ‘significantly’ on Twitter

Twitter usage is at an all-time high.” That’s the message from Elon Musk on Twitter and that’s also the message that advertisers have reportedly received on email.

According to Financial Times and The Verge, Twitter has said that growth in its monetisable active daily users (mDAUs) — a homegrown metric that counts the number of logged-in users to whom the platform shows advertising — hit “all-time highs” last week, accelerating to 20 per cent from 15 per cent in the second quarter. Further, the email states: “Twitter’s largest market, the US, is growing even more quickly.” It comes days after Musk closed the deal to buy the platform for $44b.

If the figures are correct, the service is yet to see a mass exodus under the new ownership. Musk has even tweeted that since his deal to buy Twitter was announced, “user numbers have increased significantly around the world”. Twitter last reported 237.8 million mDAUs.