Use and throw no more as Lava launches world’s first ‘made-to-order’ customisable smartphone

Homegrown brand Lava launched a range of affordable ‘made in India’ smartphones on Thursday that might just spark the beginning of an all-new era for budget-conscious buyers. The phones in question—Z6, Z4, and Z2—can be made-to-order before purchase. They will also be upgradable post purchase. Lava says it will offer 66 ‘unique’ ways to tailor-make its new Z-series phones with options of “increasing or changing RAM, ROM, front camera, rear camera(s) and even the colour of the phone.”