US social media giants like Insta, Facebook and YouTube gain from ban on Chinese apps

NEW DELHI: The ban on Chinese apps, especially popular ones like ByteDance’s TikTok and Helo, is resulting in a windfall for US social media giants like Instagram, Facebook and YouTube.

Since the government banned 59 Chinese apps on June 30, the average daily time spent on Instagram has more than doubled (up 2.3 times), and Facebook has also seen a significant jump in the time spent on the platform.