US regulators propose new online privacy safeguards for children: Report

The Federal Trade Commission on Wednesday proposed sweeping changes to bolster the key federal rule that has protected children’s privacy online, in one of the most significant attempts by the US government to strengthen consumer privacy in more than a decade.

The changes are intended to fortify the rules underlying the Children’s Online Privacy Protection Act of 1998, a law that restricts the online tracking of youngsters by services like social media apps, video game platforms, toy retailers and digital advertising networks.