US probe finds Cambridge Analytica misled Facebook users on data
US regulators concluded Friday that British consultancy Cambridge Analytica — at the centre of a massive scandal on hijacking of Facebook data — deceived users of the social network about how it collected and handled their personal information. The Federal Trade Commission said its investigation launched in March 2018 concluded that the now-defunct political consulting firm “engaged in deceptive practices to harvest personal information from tens of millions of Facebook users for voter profiling and targeting.”
The FTC said the British firm, which worked on Donald Trump’s 2016 presidential campaign, made “false and misleading” claims when it offered Facebook users a “personality quiz” — stating it would not download names or any personally identifiable information.