US-based consumer electronics maker Westinghouse forays into India, launch TV sets

US-based consumer electronics brand Westinghouse Electric Corporation has forayed into the Indian market and has launched a range of its TV sets here. The brand has come here in collaboration with its Indian licensing partner Super Plastronics Pvt Ltd (SPPL) with whom it has entered into an exclusive licensing agreement.

The brand will operate into the affordable segment of the LED TV and aims to gain a market share of 3-5% by the end of next year, SPPL said in a statement.

As per the licensing contract, Westinghouse’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL.