UrbanClap renamed: Urban Company will serve as umbrella brand for key sub-brands

Leading home services platform UrbanClap has rebranded itself as Urban Company, which will serve as the umbrella brand while it focusses on developing key sub-brands in the beauty and home services space.

The company aims to offer its services in the top 50 cities and onboard nearly 10 lakh service professionals in the next five years, while strengthening its presence in its existing international markets.

Universal appeal

Abhiraj Bhal, co-founder, Urban Company, said: “One of the key reasons we undertook this re-branding exercise is because we felt there was need to have a brand name that has universal appeal and was acceptable globally. We wanted to adopt a strategy where a global mother brand acts as an umbrella brand and overtime we develop sub-brands, which will have their own identities and may have their own apps or microsites in the future.”