Up to 90% users connect their smart TVs to the internet immediately, says Sony

With the era of smart TVs upon us, most Indian users are directly connecting their TVs to the internet, ringing music to the ears of OTT players and broadband providers. This trend has now been corroborated by Sony, which has the lion’s share in the 55-inch and above smart TV market.

Speaking to BusinessLine, Sachin Rai, Head of TV Marketing at Sony India, said that 80-90 out of the 100 Sony customers connect their TVs to the internet immediately after purchasing them, as opposed to 30 out of 100 customers who did so 5-6 years ago.

He attributed this adoption to burgeoning OTT content providers, as well as the ease of broadband availability in the country. This trend will also help OTT service providers, by driving up the demand for content.