Universal Music signs multi-year partnership with Desi Melodies

MUMBAI: Universal Music India (UMI), a division of Universal Music Group (UMG), has signed an exclusive multi-year, global distribution deal with Indian music company Desi Melodies.

Founded in Mohali, Punjab, by lyricist and singer Jaani and filmmaker Arvindr Khaira, Desi Melodies has led the contemporary wave of global Punjabi music success in recent years.

With the deal in place, UMI will exclusively distribute all audio recordings from the Desi Melodies label catalogue, including past releases, future non-film releases and all other projects, where rights are retained by the label worldwide.