Unhappy mobile retailers hide Xiaomi branding with rival logos

NEW DELHI: Handset retailers have one-upped the letter war against smartphone marker leader Xiaomi asking it to treat offline and online channels on an equal footing.

All India Mobile Retailers Association (AIMRA), the representative body of retailers, cited that Xiaomi’s latest smartphone Redmi 10 Prime has been offered first online on September 7, subsequently for the second time on September 14, and for the third time on September 21 while mainline channels have been left in the lurch.