Understanding customer behaviour in current economic environment is very challenging, says Realme’s Madhav Sheth

New Delhi: Smartphone prices to increase by 8-10 per cent during FY23, according to Madhav Sheth, CEO, Realme India, VP, Realme and President, Realme International Business Group. In an interaction with ETRetail, Sheth talks about Realme’s performance during the last fiscal, impact of inflation, the company’s strategy for 5G, its non-smartphone business, and retail expansion plans. Edited excerpts below:

How would you analyse Realme’s performance in the last fiscal year?