UK competition watchdog secures Google commitments on third-party cookies

LONDON: Britain’s competition regulator said on Friday it had secured commitments from Google about the tech giant’s proposal to remove third-party cookies from its Chrome browser.

The Competition and Markets Authority (CMA) said the commitments were a result of action it launched against the U.S. company in January following concerns that its proposals could restrict competition in digital advertising.

Third-party cookies are used by digital advertisers to personalise and target advertising.