Uday Shankar hopes telecom tariff hike not to roil data intake

Mumbai: On the heels of telecom tariffs going up steeply, Star India chairman Uday Shankar on Tuesday expressed hope data prices will not become “unaffordable” and that content consumption will keep growing.

Beginning this month, the three private telcos hiked tariffs for prepaid customers, which constitute a large majority of over 95 percent, by a steep 40 percent after holding the rates at rock bottom levels for nearly five years. The move can help the bleeding operators to some extent in shoring up revenue.