Udaan plans to expand FMCG reach six-fold to 10,000 small towns, villages

Riding on the opportunity in the cold beverages segment in rural areas, B2B e-commerce unicorn Udaan is planning to expand FMCG vertical reach six-fold to around 10,000 small towns and villages in a year, a senior company official said. The Lightspeed Ventures Partners-backed firm is expecting to double its business in the cold beverages segment on a year-over-year basis in the upcoming summers, Udaan FMCG Business head Vinay Shrivastava told PTI.